Hotel Mundial

Month-long pop-up space at the Truman Brewery in East London for the Russia 2018 World Cup. Part shop, part bar and screening area (for every game of the tournament), Hotel Mundial also hosted various brand takeovers and exhibitions, talks and tournaments. Design of the overall identity, wall / window vinyls, and creative direction of the space itself.

Main Event Poster

Full Event Logo, inspired by Russian Constructivism and mimicking the shape of the trophy. The logo was created to be adaptable, and this was shown across the interior of the space – the triangle, for instance, was used for the floor area in the middle.