Design & Art Direction

Hotel Mundial 2018

Month-long pop-up space at the Truman Brewery in East London for the Russia 2018 World Cup. Part shop, part bar and screening area (for every game of the tournament), Hotel Mundial also hosted various brand takeovers and exhibitions, talks and tournaments. Design of the overall identity, wall / window vinyls, and creative direction of the space itself.

Main Event Poster

Full Event Logo, inspired by Russian Constructivism and mimicking the shape of the trophy. The logo was created to be adaptable, and this was shown across the interior of the space – the triangle, for instance, was used for the floor area in the middle.

Alternative colourways

Screen Printed World Cup wallchart on sale at Hotel Mundial. 

Entrance wall display

MUNDIAL Shop area

Shop Detail

Branded Stool plus floor decor

Click the image above to watch a video of England's game against Tunisia at Hotel Mundial (from The Evening Standard)

The MUNDIAL team during a talk about Issue 14

Final Weekend Poster

Shop Front – this was ever-changing throughout the tournament to reflect the various takeovers & events.

Hotel Mundial A-Board on Dray Walk

↑Back to Top